by Kathy Marcino | Sep 20, 2016 | BLOG
Do you ever have trouble communicating? (You can’t tell, but I’m raising my hand). Well, you’re not alone. You may have crafted the best message, or deigned the perfect program or even developed an award winning marketing strategy. If your customers aren’t “hearing” you, what’s the point? (Wonk, wonk, wonk)You’ve heard me say over and […]
[Read More] by Kathy Marcino | Sep 13, 2016 | BLOG
It’s not always “All for one and one for all.” Your go-to sales pitch may win for some, and strike out for others (I realize baseball is over, but it works here…) There are certain words that can persuade or discourage a customer in seconds. Each of us has our own personality type and set […]
[Read More] by Kathy Marcino | Aug 9, 2016 | BLOG
How many times have you heard “I don’t have time for this right now”? Or “Make it quick, I have to blah, blah, blah.” Well, we all know there are certain words that can persuade or discourage a customer in seconds. Each of us has our own personality type and set of motivators, and we […]
[Read More] by Kathy Marcino | Jul 12, 2016 | BLOG
Have you ever said the exact same thing to 2 different people and got 2 different answers? Ever wonder, “Why did she say that?” or “Why did he react that way?” They’re not trying to make you mad (well?…), they just “heard” you differently. We know the best way for us to communicate is by […]
[Read More] by Kathy Marcino | Jun 22, 2016 | BLOG
How many times have you found yourself starting one project and ended up with 10 more unfinished ones? Truth be told, I sat down to write this article over a month ago and “Squirrel!” That was the end of that. Shiny Object Syndrome is defined as: the attraction to objects that exhibit a glassy, polished, gleaming or […]
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