How many times have you heard “I don’t have time for this right now”? Or “Make it quick, I have to blah, blah, blah.” Well, we all know there are certain words that can persuade or discourage a customer in seconds. Each of us has our own personality type and set of motivators, and we all make decisions differently.

Take the D, or Dominant Personality Style (yes, that would be Trump). They like Control. They want things fast. Problem-solved. Check!

The Dominant Style’s priority is power. They will decide to purchase your product for success.”

So what words or phrases are truly taboo when trying to close this sale?

  • Probably
  • I will try
  • I’m pretty sure
  • Perhaps
  • could

Any of these in your sales pitch?  DELETE. Be prepared to show results. They will decide quickly and prefer the practical solution. No ifs, buts, or maybes allowed.

Contact me to learn more about what to say to persuade all personality types.

Kathy Marcino


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