by Kathy Marcino | Oct 20, 2016 | BLOG
You know how Hershey Park is the “sweetest place on earth?” Well, the S, or the Supportive Personality types are the sweetest people on earth. These folks are concerned about building relationships. They are fiercely loyal. They define the phrase “team player.” Sounds like an easy sell, right? Not really. You’ve heard me say, certain […]
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by Kathy Marcino | Sep 13, 2016 | BLOG
It’s not always “All for one and one for all.” Your go-to sales pitch may win for some, and strike out for others (I realize baseball is over, but it works here…) There are certain words that can persuade or discourage a customer in seconds. Each of us has our own personality type and set […]
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by Kathy Marcino | Aug 9, 2016 | BLOG
How many times have you heard “I don’t have time for this right now”? Or “Make it quick, I have to blah, blah, blah.” Well, we all know there are certain words that can persuade or discourage a customer in seconds. Each of us has our own personality type and set of motivators, and we […]
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by Kathy Marcino | Jun 22, 2016 | BLOG
How many times have you found yourself starting one project and ended up with 10 more unfinished ones? Truth be told, I sat down to write this article over a month ago and “Squirrel!” That was the end of that. Shiny Object Syndrome is defined as: the attraction to objects that exhibit a glassy, polished, gleaming or […]
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by Kathy Marcino | Feb 8, 2016 | BLOG
Ah, the dreaded sales presentation. You’ve practiced. You’re wearing your best suit. The copies are collated. You even brought in lunch. What’s the #1 rule when preparing a presentation? Wait for it……KNOW YOUR AUDIENCE! Okay, got it. But how well do you know them? Chances are if you’re presenting to a group of salespeople, you have […]
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