As consumers, each of us has a question that we need answering when making a buying decision. Picture each of your customers with a text bubble above their head with the following questions:

What – what do I need to do?
Who – Who else is using your product and service?
How – How is this going to get done?
Why – Why are you the best solution for me?

Knowing their style of decision- making allows you to create and align your selling message to that of each of your potential customers.

This site was carefully crafted by Expresso Design LLC

Pin It on Pinterest