The question is not always how we communicate but are we communicating effectively? WE know that the best way to communicate is by using the same language. Everyone has a unique personality, complete with characteristics and preferences. It’s with these preferences, that we “hear” others. WE need to be able to effectively communicate with customers that have different personality styles. For example, Dominant, Inspiring, Supportive & Cautious. Each one of these types has their own way of processing information and making decisions.