As consumers, each of us has a question that we need answering when making a buying decision. Picture each of your customers with a text bubble above their head with the following questions: What – what do I need to do? Who – Who else is using your product and service? How – How is […]
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Picture this: The elevator door is just about to close and someone is frantically running for it. There are 4 people inside: Bob is in a real hurry and doesn’t want to wait. He sighs audibly and looks at his watch for effect. Ted sticks his hand out to stop the closing door, and says […]
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You may have crafted the best message, or designed the perfect program or even developed an award-winning marketing strategy. So why aren’t your customers lining up around the block? They should be blowing up your phone, right? Yet, they’re not engaged. If your customers aren’t “hearing” you, what’s the point? You’ve heard me say over […]
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How many times have you heard, “Is this your best price?” or “I need to process this, let me get back to you.” Well, believe it or not, it might not be a blow-off. The Cautious Style, or ‘C’ tends to process information a little longer. They often want to take the time to validate your […]
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Do you ever have trouble communicating? (You can’t tell, but I’m raising my hand). Well, you’re not alone. You may have crafted the best message, or deigned the perfect program or even developed an award winning marketing strategy. If your customers aren’t “hearing” you, what’s the point? (Wonk, wonk, wonk)You’ve heard me say over and […]
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